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B2B Magazin 01 2016

70 12–13 Human-machine interfaces make data presentation more useful, e.g., by using head-up displays. Easy and comfortable access to information whenever you like is today considered a matter of course. More than ever, this also applies for the time spent in cars. As a consequence, the opportunity to exchange information between human and car or vice versa, as well as entertainment and communication inside the vehicle, is already an essential part of automotive development. The impressive range of functions and large variety of navigation, audio, and assistance systems call for high-performance easy-to-use, and lucid human machine interfaces (HMI). Therefore, powerful information processing capabilities – even beyond those of mainstream home computers – are required to deliver adequate application performance. Renesas products for car information systems and HMIs are specially designed for automotive applications utilizing our significant experience of high-processing system on a chip for navigation systems. To promote flexible, efficient software development, Renesas solutions use an open platform that accommodates multiple modules for implementing specific in-car functions. The Renesas R-Car platform provides high scalability enabling implementation from entry to premium class systems. We aid automotive engineering teams around the world by providing them with first-class development products and services. Software packages for popular operating systems are available, as are popular hardware and software tools. POWERFUL DEVELOPMENT SUPPORT: THER-CARCONSORTIUM R-Car uses the same driver set and compatible hardware within one generation and from generation to generation. You need just one team to cover the application development from entry level to leading-edge products. Moreover the R-Car Consortium – a collaborative effort of Renesas and many other companies – provides a variety of software development tools and components. It also supplies optimized platforms and design support for common types of in-vehicle applications. R-CAR SERIES SCALABLE PLATFORM R-Car Ex R-Car Mx R-Car Hx Car Information SYMBIOSIS BETWEEN HUMAN AND MACHINE Turn car information systems into a rewarding experience. Entry level Premium level Mid- to high-end level BIG IDEAS FOR GREAT CARS © 2015 Renesas Electronics. All rights reserved. Printed in Germany. Document No. R30CA0160ED0100 rts werkstatt RENESAS auch große ideen brauchen kleine helfer Im Technologiebereich muss alles immer besonders klein sein. Alles, bis auf die Idee. Wie Renesas seinen Kunden dabei hilft, große Ideen auf kleinsten Raum zu bringen, zeigen sie mit dieser neuen, globalen Kampagne von RTS Rieger Team.